Eastern University Repository

Browsing by Subject "Brand, Branding, Symbol, & Historical Preview."

Browsing by Subject "Brand, Branding, Symbol, & Historical Preview."

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  • Branding in Bangladesh: A Historical Perspective 
    Arif, Ishtiaque (Eastern University, 2011-07-01)
    Brands are an indispensable part of modern business. A brand is not just a name or a static symbol. A brand has evolved to become a living, breathing, entity. Although any historical preview requires a clear understanding ...